My Narrative Framework
01
Uncover Your Story
Who are you?
Every organization has a story waiting to be uncovered. I dig beneath the mission statement and corporate language to explore the people, experiences, values, challenges, and defining moments that shaped your organization — uncovering the truth at the heart of who you are.
What you get:
Narrative Audit Report: Here’s what we discovered.
A clear assessment of your current messaging, what’s missing, and the unique story your organization has the opportunity to own.
02
Define What Makes You Unique
What sets you apart?
A great story can be a competitive advantage. I take what I uncover and identify the experiences, perspectives, and ideas that make your organization different. Then, I distill those insights into three clear messaging pillars that give your brand a distinct voice and point of view.
What you get:
The Structural Messaging Matrix: Here’s how your story is structured.
A custom framework built around your brand that shows you how to organize your story, shape your key messages, and create hooks and talking points that connect with the people you want to reach.
03
Build Trust Through Story
How can your audience reach you?
Once your story is clear, we look at how to bring it to life. I help you define how your brand should communicate, what platforms make the most sense, and how your story can show up consistently wherever people find you.
What you get:
Final Brand Narrative Playbook: Here’s how to use it in the real world.
A clear roadmap for how your brand should show up — what to communicate, where to communicate it, and how to keep your message consistent across your website, social media, presentations, and other platforms. It can also serve as a guide for the designers, writers, and creative partners you work with.